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MasterCard Secure Electronic Transaction Advertising

By Jim Bruene on January 20, 1997 1:26 PM | Comments (0)

MasterCard (New York) made sure the world knew about the first Secure Electronic Transaction (SET) sent over the Internet on Dec. 30. Full-page ads in American Banker and The Wall Street Journal heralded the milestone. MasterCard, who has been on the sidelines of the online banking hype most of the year, needed the positive PR. In other news, MasterCard revamped its Web site <www.mastercard.com>. The site is somewhat less hip than its predecessor which debuted in 1995, but it’s much easier to use. A good trade-off. But it still desperately needs a site map and/or search function. Cathleen Conforti is VP Remote Banking, 914.249.4212.

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