| By Jim Bruene on March 13, 1997 2:25 PM | Comments (0) |
Bank of America (San Francisco; $243 billion; 10.5 million ATM cards) has pulled the innovative HomeWorth function from its Web site. No word on why. Meanwhile if you are dying to see how this works, the only online option is on CompuServe (GO HomeValue). It’s basically the same database compiled by DataQuick <www.dataquick.com>. I am sure we will soon see it back online, if not at BofA, then somewhere else.
When looking for someone to e-mail about the disappearing HomeWorth function, I happened upon BofA’s excellent “yellow pages” area for those seeking more information from a Real Person (screenshot above) <www.bankamerica.com/contact/contact.html>. Clicking on one of the general areas (below) brings you a list of individual departments to contact.
- Banking Online
- E-Mail an Expert
- BYOB Passwords
- Comments and Other Inquiries
- Career Opportunities
- Call an Expert
- Technical Issues
- Bank Locations
Contact: Karen Shapiro runs BofA’s Web, 415.278.7924.

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