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US Bank and Vivo Redesign the Website

By Jim Bruene on March 27, 1997 3:21 PM | Comments (0)

U.S. Bank’s (Portland, OR: $33 billion; 1.7 million ATM cards; 30,000 online banking subscribers) Web site was featured in the March issue of Ziff-Davis’s newest magazine, ZD Internet. The story is part of an ongoing feature called “Web makeovers.” The flattering story focused on how U.S. Bank and Web designer Vivo went about completely revamping the bank’s Web. The article is available online at <www.zdimag.com/makeover/usbank/index.html>. It’s a nice piece of free publicity for the bank and worth reading to understand how Vivo conducted usability tests on the Web site to fine-tune navigation and readability.

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