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Financial Institution Milestones -- BayBank Runs Advertising on Boston Globe

By Jim Bruene on May 14, 1997 7:24 AM

BayBank
www.baybank.com
BayBankAds.jpg

BayBank, Bank of Boston and Fleet have been advertising on the front page of the Boston Globe. Banner ads rotate across the bottom of the first page. Based on our short test, BayBank appears to have the biggest ad buy.

Contact: Robert Shay is SVP, 617.899.2222.

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Categories: BayBank , Fleet Financial

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