| By Jim Bruene on June 21, 1997 12:31 PM | Comments (0) |
Northwest Federal Credit Union
www.nwfcu.com
NW Federal Credit Union’s (Seattle, WA: $150 million; 30,000 members) Web site includes online account access but that’s not what caught our attention. The credit union demonstrates how to add a personal touch to help build rapport and drive sales to a sales rep. Mortgage lender Wendy Hovey (screenshot above) hosts her own online area complete with picture, resume, and online Q&A at www.nwfcu.com/loans/wendy.html.
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