| By Jim Bruene on August 14, 1997 6:40 PM | Comments (0) |
Beneficial National Bank
www.bnbusa.com
Beneficial’s online loan application
is being used by Kmart www.kmart.com
Beneficial National Bank (Wilmington, DE; $3.6 billion; 5 million cardholders) extended its 2-minute loan program (OBR 1/97 p. 8) to its retail partners. The loan application is blended into the merchant’s Web site using the same approach the bank used on Intuit’s TurboTax Web and Block’s Conductor site. On Kmart’s Web www.kmart.com, choosing online credit application takes you to a private-branded Web site operated by BNB www.kmtmvp.com. While the application takes just two-minutes from start to finish, it still takes up to 14 days to get the new credit card in the mail. Several other retailers are said to be in the process of implementing the 2-minute application.
Contact: Richard C. Klesse is EVP/COO at Beneficial National Bank, 908.781.3760.
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