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E*Trade Has Fast Loading

By Jim Bruene on August 17, 1997 7:04 PM

E*Trade
www.etrade.com


E*Trade has the Web figured out with a fast loading, nice looking, and relatively uncluttered front page.

E*Trade (Palo Alto, CA; $5.5 billion managed; 182,000 active accounts) will become the first brokerage to offer in-bound online funds transfer from any checking account in the United States. The discount brokerage will use National Processing Company’s (NPC) VirtualPAY system for info on NPC’s first implementation with Mobil Oil). The online transfers initiated from E*Trade’s Web will be free; so not only will they be more convenient for users, they will be cheaper than mailing a personal check or transferring funds by wire. NPC, a publicly traded affiliate of National City Bank, is the second largest processor of credit and debit card transactions handling 2.5 billion transactions annually.
Contacts: Judy Balint is SVP at E*TRADE, 415.842.8600. Carl Sammons is SVP Electronic Commerce at NPC Corporate Services, 502.364.2000.

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