| By Jim Bruene on August 20, 1997 7:18 PM | Comments (0) |
Key Bank
www.keybank.com
KeyCorp (Cleveland, OH; $67 billion; 3.3 million ATM cards) finally launched online banking services in an arrangement with Intuit. The first customers began quietly going online in May. Other online options are promised by year-end, including Web access, Microsoft Money, and QuickBooks. Key is the last of the top 20 U.S. retail commercial banks to offer online account access. The product launch is very low-key so far. Its Web contains a lone paragraph www.keybank.com/features/index.htm, that simply tells customers to buy Quicken 6 and follow the online enrollment instructions in the software. Key isn’t even listed on Intuit’s partners page www.quicken.com/banking/participating.html . The bank is wisely holding its marketing dollars back until it has a proprietary Web-based program in place, though it could expand its Web-based information a bit.
Contact: Patrick J. Swanick is EVP Electronic Commerce; Linda J. Najim is VP, 216.689.3000.
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