| By Jim Bruene on September 12, 1997 11:49 PM | Comments (0) |
Toronto Dominion Bank
Toronto Dominion’s Business Banking Center.
Toronto Dominion Bank (Toronto, Canada; US$94 billion), one of the first banks to build a full-featured business-oriented Web, divides its business banking area into small, medium and large businesses with links to each from the first page.
TD’s long-running Business Forum.
TD hosts a forum with the author How to Succeed in Your Home Business answering questions from Web users. The bank also gives a copy of the book away in its branches. This forum has been operating for nearly two years with new questions added every month or two. Though lightly used, the archive of questions makes for a rich FAQ, made infinitely more believable by using questions from real people and answers from a genuine expert. We like this approach, which is good for the bank, its clients and the author.
Contact: Stephen Gesner is VP Alt. Delivery, 416.982.4088.
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