| By Jim Bruene on October 5, 1997 9:48 AM | Comments (0) |
If your marketing efforts are limited to a specific geographic region, you can take advantage of the thousands of Web sites devoted to particular cities, counties, etc. At a regional Web, you can pay a much lower cost per thousand and reach just the users in your core market. For example, the Seattle Times offers a number of sponsorship opportunities on its Web www.seattletimes.com. Despite the extremely high penetration of computers in the area, there is nary a financial institution on the site. Even the payment calculators in the real estate and automobile classifieds are without a financial institution sponsor.
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Two ad banners appear in the real estate section of the Seattle Times online, a traditional real estate broker, and Virtual Realty, which includes a link to an online prequalification form from Redmond Mortgage www.redmondmortgage.com.
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