| By Jim Bruene on December 18, 1997 4:06 PM | Comments (0) |
Evergreen Bank
Though the bank has recently taken the above graphic off its site, we thought it was a great traffic builder. Evergreen Bank (Seattle, WA; $138 million) had posted a catchy link to “Time, Temp, Traffic, T-Bills” on the front-page of its Web. All the information was provided by other content providers, Evergreen merely provided a convenient jumping-off point. The bank now provides these links in an expanded resources section, but it’s not nearly as prominent. T-Bill rates were provided through unbranded (meaning the bank doesn’t have its name on the site…user must use back button to get back to bank) link to CNNfn www.cnnfn.com/markets/rates.html .
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