Internet banking Users vs. Non-users

As part of Georgia Tech’s seventh survey of Web users conducted in April and May 1997, nearly 20,000, Web users completed an online profile of their Web habits/preferences, etc. Approximately 7% of the total group completed an Internet banking questionnaire yielding 1,172 usable surveys. Of the 1,172, only 64 (5.5%) currently had an Internet bank account. The sample size of users isn’t large enough to make projections from, but it’s interesting.

The demographics of the small sample of Internet banking users was very similar to the demographics of the survey as a whole.

Almost half the non-users said it wasn’t available at their bank. Security was also a concern to 39% of non-users.