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Online Banking Momentum Builds

By Jim Bruene on January 1, 1998 7:40 AM | Comments (0)
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Worldwide online base reaches 100 million

Those of you involved in this industry for many years know how slow it has been to take off. It took nearly a decade and a half for online banking to achieve a 1% penetration rate of U.S. households, an event that occurred in early 1996. Fast-forward another 18 months, and we’ve climbed to a 4% to 4.5% household penetration according to the latest research from CyberDialogue/FIND/SVP and American Banker/Gallup.

But that’s about to change. For the next three years, we expect online banking and bill payment usage to increase by 4-5 million households per year, hitting 22 million (+/- 4 million) within 48 months. After that, growth will slow, but continue to climb to 42 million (+/- 8 million) by the end of next decade.

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