Beneficial’s real-time approved loans gained another distribution outlet at Security First Network Bank.

Security First Network Bank (Atlanta, GA; $89 million; 12,000 online subscribers), lacking a loan program of its own other than credit cards, has teamed with Beneficial National Bank (Wilmington, DE; $407 million) to offer co-branded installment loans of up to $10,000. It takes two minutes to complete the online loan application, and approval is granted within two minutes. Applicants use a special co-branded Web site www.sfnboll.com . A year ago, Beneficial, which is reportably on the selling block, earned an OBR Product of the Month designation for its two-minute loan marketed on Intuit’s and Block Financial’s Web sites . Neither of those links are active today.
Contacts: Charles Ogilvie, is Pres., Hope Flammer is VP Marketing, (404) 812-6500.