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Does Your CEO Think the Internet is a Fad?

By Jim Bruene on February 8, 1998 8:52 AM | Comments (0)

First Community Bank of East Tennessee

Deep down, does your CEO still think the Internet is a fad? Cut this quote out and tape it to his/her door.
John L. Campbell, CEO of First Community Bank of East Tennessee (Rogersville, TN; $88 million), had this reaction when he discovered that 47% of the town’s 4,800 residents owned a PC (from American Banker):

 

I thought in rural Tennessee we would not be confronted with Internet banking in my lifetime. I was wrong.

The bank quickly spent $2,000 to create a Web site
and plans to invest another $150,000 to make the site interactive.
Contact: John Campbell is CEO, (423) 272-5800.

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