First USA & Yahoo!

www.firstusa.com

Cardholders can pay their First USA bill at its Web.

First USA (Wilmington, DE; 15.9 million credit cards) now owned by Banc One (Columbus, OH; $114 billion; 4.2 million ATM cards) has pioneered several innovations in recent months. First, the card issuer now allows you to pay your bill on its Web using National City Processing’s Virtual Pay.

Second, the long anticipated Yahoo! co-branded card made its debut on the Yahoo! Web in late February (see banner below.)

First USA’s banner in Yahoo’s 411 Directory, yahoo.four11.com.

Clicking on the banner takes users to a
co-branded site on First USA’s Web
www.firstusa.com/fin_solc_cards/Yahoo!/index.htm.

The First USA/Yahoo! platinum card is one of the lowest priced cards in the country with a rate of 9.9% (not an introductory rate). And it comes with a clear fraud-protection (shopping) guarantee sure to make the card more marketable to the online-savvy crowd.

First USA/Yahoo! Shopping Guarantee

Yahoo! and First USA are confident in the security of online shopping. You pay nothing if unauthorized charges are made to your Yahoo! Visa Card.

First USA/Yahoo! Platinum Card Features

•  no annual fee
•  24-hour online statement access
•  risk-free online shopping guarantee
•  email customer service
•  reward points at online merchants: CD Now, Amazon.com, Sharper Image, Toys.com, Garden Escape, Cyberian Outpost, Mother Nature’s General Store, Yahoo! Style
•  9.9% fixed APR (not an introductory rate)