Republic Bank

www.republicbankfl.com

Republic Bank is offering online ordering for
Equifax credit reports on its first page.

Republic Bank (St. Petersburg, FL; $1.5 billion) reports that 6.6% of its customers have signed up for Internet banking during its first five months of operation (launched May 1997). Account access is free, with bill payment priced at $4.95/mo for the first 10 payments, then $0.35 each. The $4.95 charge is waived for users with $15,000 or more on deposit, and for users of its Generations package account, but the $0.35 usage fee remains. The Web banking program runs on Security First Network Bank’s platform www.s1.com.

Republic Bank is offering an innovative customer service and sales tool on its loan page. A feature from AT&T makes it convenient for users to request a telephone call from a bank service rep. Users click on the icon (left), then enter their phone number and whether they can receive a call while logged on (see screenshot right).

Crestar and BankBoston have also been experimenting with this feature. BankBoston reports that 55% of calls have been converted to sales. Cost is $295 for installation plus $295/mo.

Republic is one of the first financial institutions to use AT&T’s Interactive Answers service.

Source: company reports

Equifax provides a co-branded order entry screen www.equifax.com/consumer/order/info2rep.html
for users coming from the Republic Web site
(see screenshot previous page).

Contacts: Christie Gieber is Offer Manager at AT&T interactiveAnswers Service in Bridgewater, NJ (908) 685-8400. David P. Beach is Electronic Banking Manager at Republic Bank, (813) 823-7300.