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Selecting Online Content to Support Strategic Initiatives

By Jim Bruene on February 2, 1998 5:26 PM | Comments (0)

 Don’t simply add material to your Web because it looks cool or the bank down the block is doing it. Post information that directly supports revenue-generating strategies. The following chart provides a roadmap to the non-financial content ideas presented in this post and coming up.


 
Notes:

(1) For more ideas on potential online strategies

(2) Refers to issue and page number from prior Online Banking Reports which are all accessible on our Web, www.onlinebankingreport.com; 3/98 refers to “Non-Financial Content Part II” coming next.

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