The Web is already loaded with information on current movies playing in theaters and those released on video. You could add a layer of local information, such as theater schedules, to draw visitors to your site. If theater schedules are already available in your market, a simple guided link to that Web might be all that’s needed (check first with the company for cross-promotional opportunities).

But if no one has taken this on, consider creating a simple database that can be displayed on your Web (using the database structure described in #9, OBR 2/98). Theater and video-store owners could access a password-protected form to input schedules, reviews, and specials.

For video sales, you could provide guided links to major video sellers on the Net, select from more than 500 at www.yahoo.com/Business_and_Economy/Companies/Entertainment/Video/Tape_Sales or to InfoSpace  www.infospace.com , which provides a meta-search tool that links into the databases of several major video merchants. Be careful to steer clear of adult material. You don’t need that kind of publicity.

Another benefit to offer movie buffs is online ordering of discounted tickets for major theater chains such as Cineplex Odeon. We’ve used FFFCU’s Web site https://www.fffcu.org/market.htm to order tickets and found it to work flawlessly. Discount tickets are also available through Cendent/CUC's netMarket www.netmarket.com
that can be cobranded for your financial institution.
Contact: Greg Constantine, CUC Strategic Marketing, (615) 371-2763, gconstantine@cucstrat.com

Movie content as profit center? Barclays (UK) offers free videos for loan applications in March. The promotion is running on the bank’s main page www.barclays.com