With 30% of Web users already searching for automotive information online online car information is crucial if you are serious about originating car loans online You can build a completely private-branded site using services from Cendent or others, or simply provide guided links to major car research outlets www.yahoo.com/Recreation/Automotive/Buyer_s_Guides Another approach is demonstrated by PNC Bank , which created a simple auto price quote service using its contacts with Pittsburgh auto dealers.

Whatever approach you take, make sure you include a link to the used vehicle prices at the online version of Kelley Blue Book <www.kbb.com>. This free service provides the trade-in and resale values you’ve been giving away for years.