Use Non-Financial Content Areas to Support Your Online
Strategies with: Currency Converter

There are hundreds of currency converters on the Web, unfortunately, I can
never remember where they are when I need one. That’s why it makes sense for
banks to offer currency conversions on their Webs. The bank is an easy place to
remember and it reinforces your position as the place to go for commerce-related
information. You can private brand the service as demonstrated by TheTrip.com in
the screenshot right or simply post guided link to a good currency site such as
www.oanda.com

The currency converter used by TheTrip.com runs on OANDA’s Web site
www.oanda.com It includes current
and historical rates for any day back to 1990.

Integrate currency converters with banking services geared to international
travelers such as:

•  Include a Purchase Foreign Currency button that allows users to send
  themselves foreign currency and/or preorder for pick-up at a branch


•  Sell Two-Minute Travel Loans or Traveler’s Assurance Credit Lines
  that provide travelers with a little more pocket change for the trip, or improve
  their peace-of-mind with an emergency reserve accessible via ATM. By all means,
  make the loan application ultra simple and fast. Users researching a vacation
  won’t sit still for a lengthy application process.