| By Jim Bruene on March 22, 1998 8:05 AM | Comments (0) |
Use Non-Financial Content Areas to Support Your Online
Strategies with: Community White/Yellow Pages
For ideas on establishing a local directory, see what InfoSpace already delivers for your market.
There are thousands of directories on the Web. They range in size from huge repositories of data on 11 million businesses, down to tiny listings such as the nine golf courses in Story County Iowa.
Financial institutions wishing to build a directory for their Webs have a number of ways to go:
- Target a very small community not available from the big directories.
- Choose a tightly defined neighborhood within a larger metro area.
- Choose a vertical market such as “Farming” and create a directory pertinent only to that group.
- Work with one of the major directories such as InfoSpace.com (screenshot above) to create a co-branded site for your Web.
- Concentrate on banking-related information such as ATM and branch locations, check-cashing outlets, coin redemption machines, etc.
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