Besides the three E’s: email, education and entertainment, the primary use of the Web is searching for information on a product, company, purchase, etc. But new users, and experienced ones as well, can become exasperated by the prospect of finding the proverbial virtual needle in the Web haystack.

You could offer newcomers guided links to the major search engines. Your guidance should include a few words of advice so users can minimize the time spent in fruitless searches. Separate guides could be posted for business users, intermediate users, and newcomers.

But don’t try to do this yourself. With search engines changing practically every day, your advice will quickly become outdated. Enlist your Webmaster-in-Residence or an outside Web consultant to keep this area up to date.