The main goal is to provide visitors with new tidbits of information each time they visit. And as the archive of tips grows, you’ll eventually have a whole new content area. But to make it valuable, you’ll need to go back and update older tips from time to time (another job for the Webmaster-in-Residence).

The subject matter for tips can vary widely, but you’ll probably have the most success in the area of personal finance or local events/resources. For example, around tax time post a tip on where to find downloadable tax forms online. The tips can be self-serving every once in a while as long as they focus on service improvements (e.g. we’ve reduced the approval time for loans submitted online to 90 minutes, click here for more). You’ll lose credibility, and readership, if the tips blatantly sell a bank products.