| By Jim Bruene on March 7, 1998 1:32 PM | Comments (0) |
Use Non-Financial Content Areas to Support Your Online Strategies with: Real Estate Services
Real estate content is one of the most effective Web site enhancements for financial institutions. In many parts of the country, consumers are actively using the Web to locate a new home or plan remodeling projects. Realtor.com alone currently has 1.1 million homes listed for sale (3/30/98) and is showing 88 million homes per month. With those kind of numbers, it’s no surprise that Yahoo!, Intuit, and Microsoft www.homeadvisor.com are moving into this space.
Last year, we covered online mortgage lending and ancillary real estate services in a two-part series. Next month we’ll bring you up to date on the burgeoning online mortgage market and take a look at real estate content such as:
- Realtor networks (find-a-Realtor service).
- Advice for homeowners such as www.hometime.com
- Mortgage calculators from SmartCalc www.smartcalc.com and others.
- Home value reports culled from public home sales records
- Home improvement value calculator.
- Contractor database (find-a-contractor service).
- Guided links to homeowner information.
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