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Intuit Offers Discount for Online Applications

By Jim Bruene on May 9, 1998 3:26 PM | Comments (0)

Intuit

www.quickenmortgage.com

Intuit gets right down to business with a three-step process and a $225 discount for online applications.

Intuit’s (Mountain View, CA) QuickenMortgage site has attracted more than 1.2 million visitors and 13,000 prequalification forms since its Oct. 1997 launch (Source: company 3/97). We wonder how many were distracted by the advertising across the top of the page. You can’t have it both ways. If you are trying to engage prospects and get them to apply online, you don’t want them clicking on an ad for Quicken 98.

Intuit-may98-2.jpg

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