|By Jim Bruene on July 8, 1998 8:26 AM | Comments (0)|
Northern Trust provides a shortcut to pertinent areas depending on who you are.
Northern Trust (Chicago, IL; $24.4 billion) is readying an entry into the bill payment/presentment market. Net-Transact is aimed at the business-to-business market. According to the company, Hamilton Standard, Computer Discount Warehouse, PepsiCo and Kraft will test the new program this fall. Northern Trust plans to charge billers $0.40 per transaction. The company is looking to the Web to maintain its large market share in traditional paper-based lock box services.
Northern Trust’s Web site could use a little more pizzazz on its home page, but we do like the Shortcut positioned midway through a couple pages of text. It’s a drop-down box that asks, “Who are you?” Based on your answer, such as shareholder, treasury manager, job seeker, and so on, you are directed to Web-based resources pertinent to your needs. Not a bad approach, especially for a company with a wide array of services such as Northern Trust.
Contact: Lori Nerenberg is VP, (312) 630-6000.
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