Marketing One-Click Loans (NetBanker)

Eight ways to promote a One-Click Loan program.

One

Create a One-Click loan registry

Invite users to preregister in your loan center so that when they need credit, they can simply use the one-click function to apply. You’ll need tangible incentives to encourage registration, such as sweepstakes, discounts, rewards, and so on.

Two

Place your One-Click logo all over your Web

A trait of a successful ecommerce site is they make it easy to buy profitable merchandise. Banks need to do the same. Every content area and function on your Web should be just one click away from THE LOAN CENTER. For example:

Loan Center Tie-ins
Web Function	Message
Balance inquiry	Click here to transfer funds from credit line to checking
Bill payment	Click here to pay this bill directly from your credit line
Stop payment	Click here to transfer funds to your checking account in case the check is cashed
Wire transfer	Click here to wire funds directly from your credit line
Investing	Click here to borrow funds to buy this stock
IRA	Click here to transfer funds from your credit line to make your IRA contribution
Checking transaction data	Click here to get $____ now!
Payment calculators	Click here to get ____ discount off our normal loan rates/fees
Rate screens	Click here to lock in today’s rate
Refi calculator	Click here to get this loan

Three

Place your One-Click logo all over the Net

Again, following the Amazon.com approach, position your one-click logo at the places on the Net frequented by your target segments. Look for places where big-ticket purchases are researched such as vehicles, home purchase/remodel, rental accommodations, travel, and so on.

Four

Create a One-Click associates program

Instead of advertising on second- and third-tier Web sites, establish an associates program and pay commissions for each deal sent your way. Many Web lenders, including NextCard, HomeShark, and iCreditReport, have active associates programs.

Five

Put the One-Click logo on your paper statements

Invite users to your Web site by posting the One-Click logo on your paper statements and other customer correspondence.

Six

Establish a One-Click Web address

Develop a starting point with an easy-to-remember Web address such as <oneclick.yourbank.com>, <www.yourbank.com/oneclick>, or even <www.oneclickyourbank.com>.

Seven

Send One-Click emails to registered users

Remind registered One-Click users that their loan is ready and accessible by a simple click on the hyperlink in the email. Email reminders could be sent at regular intervals, especially as any offer period is about to expire.

Eight

Offer ongoing One-Click balance transfers

Develop a hybrid bill payment/balance transfer function that allows users to simply click on a “pay all” button to automatically authorize payment (or payoffs) of all competitive cards registered by the user.

Taking it one step further, you could provide an automated “minimize my monthly payments” function. This would authorize you to optimize the user’s entire credit portfolio by transferring balances from higher rate products to lower rate ones. If you really want to be a pioneer, even transfer balances out of your own products if it benefits the user.