| By Jim Bruene on February 15, 1999 1:40 PM | Comments (0) |
First USA/Yahoo!
FirstUSA banner ad on Yahoo! (2/4/99).
FirstUSA (Wilmington, DE; $65 billion; 61 million customers), the card unit of Bank One (Columbus, OH; $260 billion), is featuring the instant credit capabilities of its Yahoo! co-branded card in banner ads running on the popular portal.
Yahoo’s new tax center features a tax-form finder.
In our test, the tax center was sponsored 50% of the time by SecureTax and
50% of the time by World Wide Web Tax, another tax prep site at
www.wwwebtax.com .
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