| By Jim Bruene on February 16, 1999 1:41 PM | Comments (0) |
TeleBank
TeleBank introduced a new folksy look.
TeleBank (Arlington, VA; $2.2 billion; 55,000 accounts) unveiled a new Web design and marketing pitch on March 2. The $25 sign-up bonus we like, the Web site takes some getting used to. The folksy look is simple and eye-catching, but we think people looking for a place to send $50,000 will be taken aback by the Microsoft Bob clone giving them advice across the screen. Separately, TeleBank must speed its efforts to win the telebank.com domain name back from Hi-Care Ltd. in Hungary +36 (1) 269 7222. The bank is killing its word of mouth marketing efforts with the telebankonline.com domain name.
Contact: Mitch Caplan is CEO, (703) 247-3700.
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