| By Jim Bruene on March 29, 1999 5:08 PM | Comments (0) |
American Express
American Express is sponsoring a
“Make the Switch” promo on Microsoft Expedia.
After being virtual no-shows for three years, card companies found the
Web beginning about a year ago. Credit card pitches are now ubiquitous,
imbedded in every ecommerce niche and cranny. The latest example, an
American Express (New York; 43 million cardholders) pitch on the screen
where you pay for your tickets at leading Internet travel agent Microsoft
Expedia. So far, the pitch is a soft one. Just a reminder to use
American Express. There wasn’t an incentive, not even a link to AmEx if you
wanted to apply for the card. We expect branded pay buttons like these to
become quite common over the course of the year
(OBR 1/99).
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