| By Jim Bruene on March 30, 1999 5:09 PM | Comments (0) |
Capital One
Along the same lines, but with a significant new account incentive, is Capital One’s (Falls Church, VA; 12 million cardholders) tie-in on Priceline.com. Bidders for airfare deals on Priceline can have their bid increased by $50 at no cost to them if they apply for a credit card. After receiving some 80,000 card applications through the program and paying nearly $4 million to Priceline, Capital One has opted out of the tie-in. But Priceline.com won’t be left at the altar, FirstUSA (Wilmington, DE; 25 million cardholders) is stepping in to take over the program. May the deepest pockets win!
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