| By Jim Bruene on March 31, 1999 5:12 PM | Comments (0) |
E*Trade
E*Trade’s banner campaign hawking an airline frequent flyer mile bonus.
E*Trade (Palo Alto, CA) is offering United Airlines frequent-flyer miles for new accounts according to the following schedule:
Bonus Mileage Program
|
Miles |
Account Requirements |
|
5,000 |
non-IRA account with opening deposit of at least $1,000 |
|
10,000 |
non-IRA account with opening deposit of at least $10,000 |
|
5,000 |
referrals that open a qualifying account |
Source: company, 4/99
The company is encouraging multiple account openings by allowing customers to
earn up to 50,000 miles in a calendar year through any combination of the above.
For instance, a new or existing client could earn 50,000 miles by opening ten,
$1,000 accounts; a total investment of just $10,000 that would earn two
round-trip domestic airline tickets. Separately, the company is
rumored to be working on a rewards program tied to its credit card.
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