| By Jim Bruene on May 4, 1999 9:37 AM | Comments (0) |
If an internationally recognized banking organization offered to vouch for your Web site, reassuring visitors that you were for real, and the cost was zero, would you use it?
We believe the answer is yes, despite the lack of evidence to support that conclusion. ABA’s site verification program, launched last fall, has only five banks using it so far (screenshot right). However, another 65 have signed up but have yet to implement the digital certificate-based service. SiteCertain is sponsored by the American Banking Association in conjunction with Digital Signature Trust, a subsidiary of Zions Bank. ABA members can use the certification service free-of-charge. When visitors click on the SiteCertain logo, they go to a verification screen (right) that vouches for the Web site and offers a link into the FDIC database for further info.
Brian Hall is VP Sales, (202) 663-7584, bhall@aba.com
Union Bank (Streator, IL; $368 million) is one of just five banks currently using the ABA’s SiteCertain program. If you are an ABA member, you can be number six at www.abaecom.com
Most Recent Posts:
- Citibank Helps Users Better Understand Prior Payment Activity When Paying Credit Card Bill Online - May 16, 2012
Leave a comment