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LoanWise Lands American Express as Tenant

By Jim Bruene on June 22, 1999 11:52 AM

NetEarnings/LoanWise

www.loanwise.com

LoanWise, a small business credit marketplace,
landed American Express as an anchor tenant.

NetEarnings (Burlingame, CA) launched its small business loan marketplace after landing American Express as the marquee lender. American Express had been active on Intuit’s Cashfinder, a small business credit marketplace recently shuttered (see column at left). Unlike Cashfinder, which required a software download and installation, LoanWise is entirely browser based. Applicants supply the information listed in the table below and can be approved for a business loan of up to $50,000 within “seconds.” The entire process takes less than five minutes according to the company and does not require tax returns. NetEarnings pulls the business and personal credit reports as part of the process.

LoanWise Underwriting Criteria

Required Company Info. Required Owner Info.
Name Name
Address Address
Federal tax ID (EIN) Social Security number
Fax number Home phone number
Years in business Work phone number
Checking account balance Email address
Annual revenue Personal annual income
Area of business Personal net worth
How the loan will be used Years owned the business
Desired loan size Percent of company owned

Source: company, 7/99

The company also runs a co-branded Small Business Loan Center on Yahoo!  smallbusiness.yahoo.com/smallbusiness/finance/loans.html .


In addition to AmEx, Irwin Financial is currently lending through the site and Security First Network Bank and Bank of Hawaii are scheduled to come on board in the near future.

When we first looked at NetEarnings (OBR 6/98), it had yet to ink its first distribution deal and was running on angel funding. They’ve made great progress on both fronts landing investments from NAC Reinsurance Corporation and Irwin Financial Corporation also a LoanWise lender.

The company’s first Web-based product, real-time business credit reports from CreditFYI.com is now available on several prestigious small business and banking Web sites:

CreditFYI Distribution Partners

Small Business Verticals

American Express

Microsoft (MSN)

Intuit (Quicken.com)

VerticalNet

Banks

Bank One

Fleet Bank

Hibernia Bank

Carolina First

Danvers Savings Bank

Source: company, 7/99

Contacts: Mike Grossman is Founder & CEO,
mikeg@netearnings.com Kathy Schroeder is Director of Business Development, (650) 401-3600.

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