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Citi f/i
Citibank’s Financial Interactive Network.
Citibank (New York; $690 billion) is getting closer to launching its WingspanBank. The new Citi f/i site is active, but is more of a placeholder than a legitimate virtual bank. There isn’t even an online application. Users are asked to download and print an account application or call various toll-free numbers.
We are not sure what Citibank hops to accomplish by making this site viewable to the general public. We know it’s a pre-launch “beta” site, but the average prospect, or journalist, that happens across it won’t realize it’s a work in progress. The bank should slap a password in front of it so only legitimate test accounts can get through. We’ll analyze it thoroughly when it’s finished. One think we can say, the name is cool, at least compared to Wingspan(ban)k.
Contact: Norm Bloomberg is SVP, (312) 627-5248.
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