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| Firm/Analyst |
Usage Estimates (num U.S. HHs)* |
Age/Date Fielded |
Forecast |
Methodology/Definitions |
| Brittain Associates Bruce Brittain |
12 million total 4.0 bill pay 8.0 statement |
12 months Sep. ‘98 |
n/a |
Telephone survey of 1,200 Internet users in Sept. 98 |
| Cyber Dialogue Stuart Gibbel |
6.3 million total | 3 months July ‘99 |
n/a |
Consumers only; random survey 1,000
Internet users and 1,000 non-users asked about their use of online and
offline financial services; 100-150 questions asked; margin of error +/-
3.1% at the 95% confidence level. Definition of a current online banking
user: · has at least one banking account (checking account, savings account, money market, etc.) · is an online user · conducts at least one kind of online transaction (bill payment, transfer, or balance inquiry) · anyone who signed up for or paid a monthly fee for online bill pay · anyone who authorized bill payment(s) online In a broader category, “Manages Finances Online,” which includes everything from stock quotes, to conducting financial research, to online banking, the company found 23.1 million users. |
| Forrester
Kenneth Clemmer |
7.8 million total 2.0 bill pay 1.3 funds transfer 4.5 statement only
Other findings: · only 9.3 million U.S. households have ever visited their bank’s Web site · only 3.6 million visit more than once per month. |
9 months Nov. ‘98 to Jan. ‘99 (updated June ‘99) |
n/a |
Numbers come from two large-scale surveys
fielded from late Nov. 98 to Jan 1999: · Forrester surveyed 100,000 American and Canadian members of NPD’s consumer mail panel; data was weighted to demographically represent the North American population; high-income consumers were oversampled in 50% of the sample; fielded late Nov. 98 to early Jan. 99; accurate to +/-1%. · Forrester surveyed 10,000 American and Canadian members of Greenfield Online’s panel; surveys were administered online; fielded from late Dec. 1998 through mid-Jan. 1999; data weighted to Georgia Tech’s U. S. online demographic data, as well as Forrester Research’s Canadian on-line demographic data and online experience data; accurate to +/-2%. Note: Total U.S. households online: 33.6 million |
| Gallup/American Banker | 7.0 million total | 6 months March ‘99 |
n/a |
1,002 telephone calls from March 11 to March 28, 1999; wording of question “have used PC for banking transactions,” may underreport consumers using statement lookup but not performing bill payment or funds transfer transactions; on the other hand, the results may include users that are no longer active |
| International Data Corp. (IDC) | 6.6 million total | 10+ months late ‘98 | 32 mil in ‘03 | IDC research results based on extensive research, 300,000 survey responses in 1998 |
| Jupiter Communications Rob Sterling |
6.8 million total | 11 months Fall ‘98 |
9.1 mil in ‘99 12.0 mil in ‘00 15.6 mil in ‘01 21.0 mil in ‘02 27.7 mil in ‘03 |
Jupiter performs a number of surveys with
buyers and sellers to develop market projections; in particular these
Fall ’98 surveys were instrumental: Jupiter/NFO off-line household survey: sample size = 800 Jupiter/NFO online household survey: sample size = 3,000 Jupiter/NFO online individual survey: sample size = 2,500 |
| PSI-Global Jon Whaling - Online Fin Svcs. Beth Robertson - Payment Services |
6.5 million total
2.0 bill pay 4.5 statement access |
5 months March/ |
n/a
|
Numbers are from PSI’s Delivery Services Strategy annual survey; mail survey issued to a nationally representative household panel (demographically representative and not limited to computer users, based on a total of 102 million US Households); mailed 5,300 consumer surveys, 3,200+ returned; fielded in March-April, 1999; sample is balanced for age, income, and geography; use the NFO panel screen; statistical accuracy +/- 2%; does not include bill-pay-only households. |
| Tower Group Ian Rubin |
7.1 million total 2.5 Internet 4.6 direct-dial |
n/a |
18.9 mil in ‘03 17.0 Net 1.9 dir. dial |
Consensus estimates based on discussions with industry participants and evaluations of industry literature. |
Source: company reports, compiled by Online Banking Report, 8/99
* None of these estimates include households whose only online “banking” activity is accessing online credit or charge-card statements or authorizing bill payments at a biller’s site; combined, these two categories would add 1+ million households to the totals shown (OBR estimate).
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