| By Jim Bruene on December 5, 1999 1:06 PM | Comments (0) |
Everbank.com employs a splash screen to
highlight key benefits of its new bank.
Everbank.com, the just-launched cyberdivision of Wilmington Savings Fund Society FSB (WSFS), (Wilmington, DE; $1.7 billion) demonstrates how to highlight key benefits and demonstrate to prospects that it offers a complete line of banking products and services. The bank positions an introductory screen, also called a “splash screen,” in front of the regular home page. The splash screen uses just 35 words to highlight four key benefits and links to four important areas of the Web:
Marketing Messages on Everbank’s Splash Screen
|
Benefits |
Links to |
| · Go direct. Get more. Guaranteed. · How can we make banking better for you today? · World’s best online banking account · Worlds fastest mortgage decision |
· My Accounts · Apply Now · Frequently asked questions · The home page |
Most Recent Posts:
- Citibank Helps Users Better Understand Prior Payment Activity When Paying Credit Card Bill Online - May 16, 2012
Leave a comment