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Splash Screens Help Cut through the Clutter

By Jim Bruene on December 5, 1999 1:06 PM

Everbank.com employs a splash screen to
highlight key benefits of its new bank.


 

Everbank.com, the just-launched cyberdivision of Wilmington Savings Fund Society FSB (WSFS), (Wilmington, DE; $1.7 billion) demonstrates how to highlight key benefits and demonstrate to prospects that it offers a complete line of banking products and services. The bank positions an introductory screen, also called a “splash screen,” in front of the regular home page. The splash screen uses just 35 words to highlight four key benefits and links to four important areas of the Web:

Marketing Messages on Everbank’s Splash Screen

 

Benefits

Links to
· Go direct. Get more. Guaranteed.

· How can we make banking better for you today?

· World’s best online banking account

· Worlds fastest mortgage decision

· My Accounts

· Apply Now

· Frequently asked questions

· The home page
 

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