Intuit’s Broad-based Personal Finance Offerings (NetBanker)

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Intuit’s Broad-based Personal Finance Offerings

By Jim Bruene on May 19, 2000 10:08 PM

Intuit appears to be as close as anyone in creating the first popular Web-based financial supermarket. Looking at the Web traffic across its various domains, you get a sense of the company’s broad appeal in tax services, bill payment, insurance, loans, stock quotes, and most recently statement aggregation (screenshot below).

When it comes to online financial services, Intuit has most of the bases covered including its newest feature, MyAccounts statement aggregation.

Table 1

Traffic at Intuit Web Sites

millions of unique users¹

Intuit Web Site	2000
Intuit Web Site	Apr.	Mar.	Feb.	Jan.	Chg.
quicken.com	2060	2470	2731	2260	(200)
intuit.com	1782	1656	2615	1847	(65)
turbotax.com	1564	1493	2431		1564
qfn.com	591	497	990	231	360
insuremarket.com	295	288	277	354	(59)
securetax.com	88		243	254	(166)
Total traffic¹	6.4 mil	6.4 mil	9.3 mil	5.0 mil	1.4 mil
Total unique users	4.2 mil	4.5 mil	5.4 mil	4.3 mil	(0.1 mil)

Source: PC Data Online www.pcdataonline.com

¹Includes duplicate users across various Intuit Web sites

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