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Intuit’s Broad-based Personal Finance Offerings

By Jim Bruene on May 19, 2000 10:08 PM | Comments (0)

Intuit appears to be as close as anyone in creating the first popular Web-based financial supermarket. Looking at the Web traffic across its various domains, you get a sense of the company’s broad appeal in tax services, bill payment, insurance, loans, stock quotes, and most recently statement aggregation (screenshot below).

00-may-intuit1.jpg

When it comes to online financial services, Intuit has most of the bases covered including its newest feature, MyAccounts statement aggregation.


 

 

Table 1

Traffic at Intuit Web Sites

millions of unique users1

 

Intuit Web Site

2000

Apr.

Mar.

Feb.

Jan.

Chg.

quicken.com

2060

2470

2731

2260

(200)

intuit.com

1782

1656

2615

1847

(65)

turbotax.com

1564

1493

2431

 

1564

qfn.com

591

497

990

231

360

insuremarket.com

295

288

277

354

(59)

securetax.com

88

 

243

254

(166)

Total traffic1

6.4 mil

6.4 mil

9.3 mil

5.0 mil

1.4 mil

Total unique users

4.2 mil

4.5 mil

5.4 mil

4.3 mil

(0.1 mil)

 

Source:  PC Data Online www.pcdataonline.com 

1Includes duplicate users across various Intuit Web sites

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