| By Jim Bruene on June 5, 2000 9:17 AM | Comments (0) |
The strategy matrix follows the same format as last year. This year we’ve updated the matrix with more tactics that incorporate screen scraping and person-to-person payment technology now that they are widely available. This long matrix has been organized into five overall bank goals:
|
Goal |
| 1. Increase new product sales |
| 2. Upsell existing products |
| 3. Improve customer retention/satisfaction |
| 4. Increase brand awareness online |
| 5. Improve bank financial performance |
| 6. Addendum: Fee-based service matrix |
*Features to put you at parity with the best online competition. ** Differentiating strategies place you (temporarily) ahead of your online competition
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