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Online Strategy Matrix for 2000 Organized by Overall Bank Goals

By Jim Bruene on June 5, 2000 9:17 AM

The strategy matrix follows the same format as last year. This year we’ve updated the matrix with more tactics that incorporate screen scraping and person-to-person payment technology now that they are widely available. This long matrix has been organized into five overall bank goals:

 

Goal
1.    Increase new product sales
2.    Upsell existing products
3.    Improve customer retention/satisfaction
4.    Increase brand awareness online
5.    Improve bank financial performance
6.    Addendum: Fee-based service matrix














 

*Features to put you at parity with the best online competition.               ** Differentiating strategies place you (temporarily) ahead of your online competition


 

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