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Eleven Quick Hits to Increase Web Traffic This Year

By Jim Bruene on July 2, 2000 9:31 AM

Many of the ideas in this issue require executive approval, capital budgeting, I/S negotiations, and so on. If you are looking for ways to boost traffic in 2000, within your existing budgets, here are some low-cost ideas we’ve dubbed “50/50 projects,” ones that can be completed within 50 days for less than $50,000 and usually without any extensive internal systems work.

 

 

Project

Comments

Who Can Build It

Supports

1.          Statement aggregation Drop a private-branded outsourced statement aggregation function behind online banking password protection; users will have more confidence in the idea knowing that you are monitoring access Yodlee, S1/VerticalOne, Corillian, Digital Insight, Fiserv, PayTrust account retention, cross sales
2.          Financial datebook with bill pay reminders User enters billing due dates to trigger reminders; this service generates Web traffic and positions you well for bill presentment. calendar.com, when.com, etc. bill payment, traffic building
3.          Searchable merchant directory List all local merchants, especially those sending billing statements; include customer service telephone numbers, hours, email addresses, Web links, and payment options; a good first step for electronic bill presentment. intern or contractor bill payment, small business banking
4.          Financial privacy center Build an educational area where users can read about safeguarding their privacy and avoid identity theft, include credit bureau links and info QSpace (for credit bureau purchase); intern or contractor traffic building
5.          Personal VIP ebankers Assign e-reps to your best customers; equip the reps with email, after-hours capability from home, personal Web pages, and so on. in-house retention, cross sales
6.          Joint marketing program Find a Web site that appeals to your users and develop a joint promotional campaign; ideally the relationship showcases more than just your ability to issue press releases; for example, we like CompuBank’s deal with MP3.com allowing payments to flow into artist’s accounts at the bank. your partner brand
7.          Emailed information alerts Create a useful email list that customers and non-customers can sign up for to receive SHORT periodic alerts with valuable info. Web developer; in-house; intern brand; traffic building
8.          Rate comparisons If you pay rates higher than national averages, let users see how much they can earn/save with your products by showing how they compare with national averages. Bank Rate Monitor; BanxQuote; in-house deposit products
9.          Relocation database Build a database for newcomers to your area with school listings, rental agencies, Realtors, etc.; make sure your meta-tags are recognized in searches of “yourtown” plus “moving.” intern or contractor new business development
10.       Community calendar/database Anything from a simple calendar of major events in town to a detailed and searchable database. Web programmer or skilled intern PR, Web traffic
11.       Usage-based sweepstakes Enter users into a sweeps each time they conduct specific transactions: pay a bill, check rates, transfer funds, refer a friend, and so on. in-house; sweepstakes vendors any target product

Source: Online Banking Report, 6/00

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