Marketing One-Click Loans
 

1 Create a One-Click loan registry

Invite users to preregister in your loan center so that when they need credit, they can simply use the one-click function to apply. You’ll need tangible incentives to encourage registration, such as sweepstakes, discounts, rewards, and so on.

2 Plaster the One-Click button all over your Web

A common trait of successful ecommerce sites is they make it easy to buy profitable merchandise. Banks need to do the same. Every content area and function on your Web should be just one click away from The Express Loan Application Center.

3 Place your One-Click logo all over the Net

Again, following the Amazon.com approach, position your one-click logo at the places on the Net frequented by your target segments. Look for places where big-ticket purchases are researched such as vehicles, home purchase/remodel, rental accommodations, travel, and so on.

4. Create a One-Click associates’ program

Establish an associates program and pay commissions for each deal sent your way. Many Web lenders, including NextCard and LendingTree, have active associates’ programs.

5. Put the One-Click logo on paper statements

Invite users to your Web site by posting the One-Click logo on your paper statements and other customer correspondence.

6. Establish a One-Click Web URL

Develop a starting point with an easy-to-remember Web address such as <oneclick.yourbank.com>,  www.yourbank.com/oneclick  or even  www.oneclickyourbank.com  

7. Establish multiple One-Click Web URLs

To increase exposure on search engines, consider multiple lending URLs reflecting each target segment, for example:

 www.atlantaoneclickloans.com

 www.georgiaoneclickloans.com

 www.smallbizoneclickloans.com

8. Send One-Click emails to registered users

Remind registered One-Click users that their loan is ready and accessible by a simple click on the hyperlink in the email. Email reminders could be sent at regular intervals, especially as any offer period is about to expire.

9. One-Click referral program

Incent users to spread the word about your loan programs. We recommend cash payments of $50 to $100 per loan, split evenly between the referrer and applicant. Also, give every participant one entry into a sweeps for each referral made (regardless of whether a loan was booked.)