Special Report: The Hidden Segment

A blueprint for profitable online services for sole proprietors, partnerships, and S-corps

Bank of America recently told analysts that its online businesses were in the black.¹ No one outside BofA knows exactly what accounting gyrations were used to come up with those results, but apparently the revenues were boosted substantially by gains in technology investments the bank made in ecommerce partners such as Checkfree.

If you weren’t playing VC in 1999, you may have found it a bit more difficult to show a profit from your online efforts. If you are looking for a new strategy to improve your online P&L, we think you should consider a segment that is large, profitable, underserved, and practically invisible - microbusinesses. Microbusinesses include part-time entrepreneurs, startups in formation, self-employed, and very small corporate entities.

While there is no universal definition of a microbusiness compared to a small business; for the sake of this report we’ll use 5 employees as the cut-off. Typically, once a company has more than a handful of employees, it uses specialized accounting systems that make its banking needs different from microbusinesses running Quicken or QuickBooks.

In this month's entries we’ll help you analyze, justify, design, and launch an online service geared towards microbusinesses. This month contains the executive summary of the special report, along with an analysis of two promising microbusiness solution providers, OneCore and CheckSpace. The full 100+ page report is available in PDF or hardcover format for an additional fee.  email us at ebizreport@netbanker.com .