GE Financial Network was back in the PC Data top 13,000 in March.

Monthly Highlights

During March, 13 Net-only banks made the PC Data’s top-13,000 list, each with at least 91,000 unique visitors. Total traffic at these 13 busiest banks was up 11.4% over February; but traffic is still off 10.1% from the December peak.

Seven of the 13 banks showed month-over-month gains, led by Juniper Bank which picked up 582,000 unique users for a total of 854,000, a three-fold gain over the previous month. Juniper moved into third place, trailing only PayPal and NextCard. 

PayPal maintained a narrow lead over NextCard for the top slot with 7.7 million unique users in the United States and Canada. The email-payments specialist posted a monthly traffic increase for the first time since October. March traffic was back to within 11% of the Oct. ‘00 peak of 8.6 million unique users.

During March, each unique U.S. PayPal user viewed almost 39 pages on average, spending more than 62 minutes on the site, a 50% increase in hourly usage per user compared to February. This means users were using the service more frequently. Total page views were 283 million, with a total of 7.6 million hours logged.

Everbank posted an impressive 33% gain, growing 35,000 users to a total of 142,000 for the month. It was their third month on the chart in the past year and the highest number of users ever.

Back on the chart for the first time since Sept. is GE Financial Network  www.gefn.com  with 111,000 unique users (see screenshot above).

Finally, Ameritrade’s OnMoney.com, a Super Bowl advertiser a year ago, may have reached bottom with 100,000 unique users in March compared to 106,000 in February. As recently as June, the virtual banking site recorded 3.2 million users.

thousands of unique users¹ by month

Source: Comscore.com (from former PC Data Online database), 4/13/01  n/o = not offered

n.m. – not measured, e.g., not enough viewers to measure in PC Data’s top 13,000 Web sites (<91,000 visitors in March)

¹Unique users as measured by PC Data’s 100,000+ member panel www.pcdataonline.com/methodology )

²Includes PayPal.com

³Includes some duplicate (non-unique) users across different companies

⁴In March, 13,315 Web sites had 91,000 or more unique U.S. users, the minimum traffic level to be measured by PC Data that month

⁵We don’t even know if it’s legitimate, but according to its Web site, Paritate is headquartered in Latvia and offers Internet-only banking worldwide; according to PCData Online numbers – most visitors bailed out after the home page loaded; in Dec. the average visit lasted just 50 seconds; the Web site says it will pay referral agents 10 cents per click-through, the likely reason for its impressive numbers.

⁶By our definition, myciti.com is not a Net-only bank, because it is clearly being marketed as a Citibank service.

⁷By our definition, OnMoney and PayTrust are not Net-only banks because they don’t hold customer deposits, either directly or indirectly.