| By Jim Bruene on August 2, 2001 8:27 AM | Comments (0) |
Before we launch into a few entries this month on product and marketing
strategies, let’s reflect for a moment on what users expect from online banking.
Use this as a checklist as you review your product design and marketing
messages.
Source: Online Banking Report, 8/01
1We call it the illusion of real-time processing, because users don’t so much
care whether a transaction is processed in real-time or batch mode, what they
care about is that they can SEE that you have accepted their transaction and
have adjusted balances accordingly; the actual debits and credits can be handled
behind the scenes in batch mode.
2It’s extremely difficult to describe what’s “right” in words, but , we know it
when we see it; for example, ING Direct’s Orange Savings account .
3While pictures happy people in branch signage and take-one brochures make your
bank seem more user-friendly, it works of the opposite on the Web, where users
may become annoyed at the wait to download pictures that have nothing to do with
the product
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