Small and microbusinesses represent one of the most lucrative, and relatively untapped sources of incremental business. A product offering optimized for business will differ somewhat from a consumer offering. More information can be obtained in OBR’s Microbusiness 2001 Special Report available to subscribers for $995 at  www.onlinebankingreport.com/resources/microbiz.html . The following excerpt from the Special Report is a checklist to assist you in planning your service offering. The features are divided into 10 categories:

1.       Statement data: viewing and organizing balance

2.       Reporting: building financial reports from statement data

3.       Customer service: customer care delivered over the Internet

4.       Products: bank and non-bank financial products

5.       Accounting: financial management tools

6.       Payments: billing, electronic checks, bill payment, email payments, ACH, wires, invoicing, payment processing, credit cards

7.       Security/access: privacy, security, permissions, guarantees

8.       Other Web-based services: business tools, news, information

9.       Alerts: email, fax, telephone, and mail activity- and balance-level alerts

10.    Marketing: getting the word out to the difficult-to-find segment

Online Services for Microbusinesses
Checkmark = must have feature; R = recommended feature; O = optional feature

Source: Online Banking Report, 8/01        ü = must have feature; R = recommended feature; O = optional feature