| By Jim Bruene on September 1, 2001 9:31 AM | Comments (0) |
Even without the hype, Web banking usage spikes
Looking back at the Internet gold rush, it’s clear that most of the glitter was fool’s gold. But several rich veins of the real thing were discovered, and none show more promise than Web banking. Consumers have embraced it, with usage nearing 20% of U.S. households today, and heading towards 33% within four years .
If done right, banks are finding that online banking can increase customer
satisfaction, boost retention, and improve profits. Last month, we identified
hundreds of strategies for improving your online offerings.
But in today’s risk-averse environment, when most banks are looking for ways
to cut spending, it might be useful to remind everyone again why Internet
banking still matters. As you come out of the shock/despair of Sept. 11,
improving your online services may be one of your best bets to survive the
coming lean months, and be ready for the inevitable prosperous times ahead.
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