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Web Usage U.S. As of August 2001

By Jim Bruene on September 4, 2001 9:55 AM

As of August, Nielsen NetRatings   www.netratings.com  estimates that 173 million U.S. individuals (all ages), or 60% of the U.S. population, now have access to the Internet, an increase of 39 million since June 2000, but only up 9 million year-to-date. In August, 113 million (65%) actually used their Internet access (see Table 13, below).

 

Table 1

U.S. Web User Trend
millions who have ever used the Web

Period Ending

Total Universe

% of Pop.

Active Users

Current
August 2001

173

60%

113

Historical
Q2 2001

174

60%

113

Q1 2001

173

60%

113

Q4 2000

164

60%

ina

Q3 2000

148

54%

ina

Q2 2000

134

49%

88

Q1 20001

123

45%

77

Q4 19992

118

43%

74

Q2 1999

106

39%

63

Q4 19983

79

29%

ina

Q3 1998

73

28%

ina

Q4 19974

56

21%

ina

Q2 1997

51

19%

ina

Q4 1996

47

18%

ina

Q2 1996

34

13%

ina

Q4 1995

18

7%

ina

Growth

155

--

ina

CAGR:
12/95 - 8/01

12/96 - 8/01

12/97 - 8/01

12/98 - 8/01

12/99 - 8/01

12/00 - 8/01


49%

32%

36%

34%

26%

8%

--

ina

Sources: 1999-2001: Nielsen NetRatings, 10/01; Total Universe = number
of users of all ages (age 2+) with Internet access at home or work;
Active Users = subset of Total Universe, those who use the Internet that month; estimated from panel of 62,000 U.S. at-home users, and 8,000
U.S. at-work users
1996-1998: age 16+ users from IntelliQuest, www.intelliquest.com ;

1995: CommerceNet/Nielsen

(1) Feb. ‘00 total; (2) Nov. ‘99 total; (3) Jan. ‘99 total; (4) Nov. ‘97 total


 

Mediamark Research (MRI), tracking adult usage only (age 18+), found 101 million active users (used during last 30 days), in its Spring 2001 research. That amounts to 50% of all adults. Mediamark estimated that 133 million adults have Internet access, or 66% of the adult population. Among active users, 83% logged in from home and 48% did so from work.

Table 2

U.S. Internet Access by Location

millions of adult (18+) users

 

Spring 20011

Summer 19992

Metric

Num

% of Total

Chg.

Num

% of Total

Adult population

202

100%

1.9%

198

100%

Have Internet access3

133

66%

36%

98.1

50%

- from home

99.1

49%

ina

ina

ina

- from work

60.2

30%

ina

ina

ina

Used in past 30 days3

101

50%

35%

74.8

38%

- from home

83.5

41%

53%

54.6

28%

- from work

48.7

24%

37%

35.6

18%

Source: MRI CyberStats (Mediamark Research), 10/01

(1) From 26,000 face-to-face at-home interviews from March ‘00 to April ‘01

(2) From 20,000 personal interviews conducted between Sept. ‘98 and Aug. ‘99

(3) From home, work, or other location

 

Worth Remembering #3

About 80% of U.S. adults with more than $75,000 in HH income used the Net
during the past 30 days

 

Table 3

Internet Access by Annual Income (U.S.)

millions of adult (18+) users

Annual Household Income

Total Adults

Have Any
Net Access

Used Net
in last 30 days

Num

% Tot

Num

% Tot

More than $150k

10.1

9.6

95%

8.5

84%

$75k to $150k

43.6

39.2

90%

33.8

78%

$50k to $75k

41.6

32.8

79%

26.1

63%

Less than $50k

106.3

51.5

48%

32.8

31%

Total

201.7

133.2

66%

101.1

50%

Memo

 

 

 

 

 

More than $50k

95.3

81.6

86%

68.4

72%

More than $75k

53.7

48.8

91%

42.3

79%

Source: MRI CyberStats (Mediamark Research), for Spring 2001 data, 10/01


 

Table 4

U.S. Internet Access by Age

millions of adult (18+) users

Age

Total
Adults

Have Any
Net Access

Used Net
in last 30 days

Num

% Tot

Num

% Tot

18-34

64.8

48.9

75%

40.3

62%

35-54

81.1

60.2

74%

47.3

58%

55+

56.1

24.1

43%

13.5

24%

Total

202

133

66%

101

50%

Source: MRI CyberStats (Mediamark Research), 10/01

 


 

Table 5

U.S. Internet Access by Gender

millions of adult (18+) users

Gender

Total Adults

Have Any
Net Access

Used Net
in last 30 days

Num

% Tot

Num

% Tot

Female

105.1

68.2

65%

51.8

49%

Male

96.6

65.0

67%

49.4

51%

Total

202

133

66%

101

50%

Source: MRI CyberStats (Mediamark Research), 10/01

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