Using a “Splash Screen” to Promote Major New Features (NetBanker)

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Using a “Splash Screen” to Promote Major New Features

By Jim Bruene on February 8, 2002 8:33 AM | Comments (0)

The page is interactive with a button for those who want to check it out immediately

PayPal uses an effective technique to ensure that all users are aware of major product upgrades. The company inserts a one-time “splash screen” immediately after login. Users see the screen only once, subsequent logins go directly to the regular main page.

In this example, PayPal emphasizes the launch of all-electronic bill-payment through MasterCard RPPS. The splash screen began appearing in early March.

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