The Ultimate Bank of Dreams ePayment Center

Source: Online Banking Report, 4/02    check mark = included at no extra charge A la carte = available for an extra transaction fee

Notes:

(1)       Even though users are already logged in to the secure online banking area, an additional payments password is highly recommended

(2)       Can be billed monthly; most products could be sold to small and microbusinesses with minor changes and fees from 2 to 10 times higher

(3)       Registered users can automatically be logged in to this area using cookies

Recommend ePayment Features by Budget

Source: Online Banking Report, 4/02

*Depends on whether current vendor supports the feature, for example good funds bill payments are supported by Online Resources; email payments are supported by Check Free

Recommended ePayment Features by Strategy

Source: Online Banking Report, 4/02        Score: 4 points for two stars,  2 points for one star

Notes: (1) Products are defined

(2) Goal definitions:

Mass-Market Appeal = Extent to which the product will appeal to a broad cross-section of users

Fee Income Potential = Potential for positive net fee income (direct revenues higher than direct expenses)

Loan Originations = Potential for increasing integrated credit line outstandings

Increase Customer Satisfaction = Potential for delighting customers with unexpected benefits

Decrease Cost = Potential for decreasing processing and customer service costs

Account Retention = Ability to increase customer lock-in

Brand Building = Value as a copy point in advertising and promotion

Low Startup Costs = Extent to which the product can be launched on a relatively small budget (<$50,000)

Viral Marketing = Extent to which the product  benefits from positive word-of-mouth

Raw Score = Each attribute (goal) is rated equally with 2 points for each single star, 4 points for each double star

(3) Readers are encouraged to provide category weights appropriate for their company